AdWeek is hosting a webinar on ‘Connect TV Ads to Business Outcomes: A New Currency for Media Buys’ on Tuesday, December 11 at 1.00 pm EST.

The AdWeek team says, “Winning TV advertisers are looking beyond impressions and traditional ratings systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online conversions, advertisers are able to add digital-like granularity and accuracy to their results. That’s what NBCU has been doing to demonstrate the effectiveness of audience targeting vs. traditional age/gender buys.

Hear directly from NBCU and iSpot.tv about this new currency for TV advertisers that is based on actual business outcomes such as clicks and online conversions. You’ll learn how to:

  • Measure conversions through powerful and predictive, digital-like analytics
  • Prove media inventory and advanced targeting tactics are driving lift in conversions
  • Apply accurate and granular TV ad optimization insights in real-time”.

Connect TV Ads to Business Outcomes: A New Currency for Media Buys

AdWeek

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