Creating great content is one thing and putting it in front of your target market is another thing. You need to make all the efforts to create content that satisfies the search engine algorithms and lets your content reach the desired segment of people.

Content Marketing Institute columnist Julia McCoy has shared four tips to help marketers create content that is liked by both – Google and the searchers.

McCoy says, “The content is not only keyword optimized. It provides a lot of value to the readers. Packing your content full of that kind of value, along with SEO techniques, is what brings in real organic results.

1. Create utterly original, standout, creative content

Original content is a must. Most of the 4 million blog posts published each day get lost in the noise. To rise above it, you can’t stop short at original – your content needs to be standout and creative to boot.

How do you give your content extra oomph?

  • Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. To create content that stands out, speak to your niche. Specifically, that’s the audience persona you created when you put together your content marketing strategy.
  • Find your style – Your business has a unique value proposition (your content differentiation factor), so your voice and style of communication need to match”.

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute
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