Social media offers a variety of ways to reach out larger audiences and make your business successful. Inside social what we have is paid campaigns that help you reach a targeted mass.

Econsultancy columnist Sean Cole has shared six basics of planning a paid social media campaign.

Cole says, “Advertising on social media is, of course, now widely utilised. With Econsultancy recently refreshing its Paid Social Media Advertising Best Practice Guide, let’s look at six specific areas for beginners to consider when designing a paid social campaign.

Audiences

Let’s start with audiences. Defining these people needs to be done clearly from the outset of any paid social campaign. In addition, you need to consider how your social ads can invoke the desired reaction to the service or product you’re promoting.

To do this, it’s imperative to research your audience’s behaviour…

  • What platforms are they using?
  • Where are they likely to be?
  • What type of media do they consume?

All of this data will not only help inform your creative but also where and when to target your desired audience – the major social platforms now give you the tools and means to do this through website retargeting and customer/matched/tailored targeting (using data collected from your customers via channels like email and mobile)”.

Six basics of planning a paid social campaign

Econsultancy
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