According to a HubSpot research, 85% of businesses have internal staff to produce video content and 35% of them use some type of analytics to measure their video performance. This is lead by the increase adoption of video over the Internet.

It is always a right time to opt for a new marketing strategy and to go for video, this is the high time.

Marketing Week columnist Finja Kruse has shared five tips to create an effective video marketing strategy.

Kruse says, “In all of its glory, the internet has become almost as vital as breathing, and video is next in line for the throne. With a third of online activity spent watching videos currently, its essential usage, not only for commercials or entertainment, is without a doubt. Likewise, marketers have started to use video more and more.

Simply using video, however, is not sufficient and unlikely to produce the wanted outcome. Nevertheless, with these five strategies at hand, videos can easily be used effectively in marketing.

1. Select the right tool

Most importantly, the right tool must be selected. This requires a clear definition of the wanted outcome as well as an analysis of what is necessary to get there. Companies such as simpleshow offer explanation services, excelling through individualisation and expertise.

Further, they are the parent company to mysimpleshow, an online tool that allows the individual to create his or her own explainer video. Being aware of these opportunities simplifies finding the ideal tool for your marketing strategy.

2. Choose appropriate timing

Timing is key for video implementation. Depending on the video’s purpose, you may prefer to use it in the beginning of a presentation as an inspiring opening, throughout the presentation as an attention grabber”.

Five tips for creating effective video marketing

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