‘4 Mobile Marketing Trends to Focus on in 2017’ – Small Business Trends
Megan Totka says, “As we begin our descent to the end of 2016, it’s vital for small businesses to look ahead to 2017 and beyond. Creative marketing can set your business apart from the pack, so it’s wise to stay updated on new approaches and trends.
The amount of consumers accessing the web via mobile devices now outweighs desktop users. These days, it’s not enough to just be “mobile friendly.” Here are four ways your small business should be utilizing mobile marketing in the upcoming year.
Mobile Marketing Trends for 2017
Mobile Search
One of the most important factors is that your business is visible via mobile search. Confirm that your website is responsive, meaning it automatically adjusts to the device being viewed on. This will help your rank with Google and ensure you don’t lose customers over poor functionality.
Your next course of action involves identifying key mobile word searches for your industry. What questions are potential customers typing into their mobile searches that your product or service can fulfill?
Once you identify the search questions, you can determine how to deliver the content-based solution”.
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