Lisa Toner says, “As a salesperson chasing quotas month after month, you’ll inevitably spend a lot of your time writing and sending emails. The scary reality, however, is that a shocking 76% of sales emails are never even opened. How are you supposed to sell if you can’t get your prospect’s attention in the first place?
Calling leads can be a huge time investment with little return. Reps end up spending their days talking to voicemails instead of demonstrating the value of their product to an interested party.

And when you get email right, it can have a huge impact on the entire business. Top Echelon, a recruiting software company based in Ohio, has been able to free up 70% of their salespeople’s time by leaning into email instead of phone calls. They have shortened their sales cycle by 50% as a result”.

21 Free Email Templates Proven to Increase Sales and Revenue

HubSpot

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