‘An Inside Look at the Importance of A/B Testing in Paid Search’ – ‘Business.com’ Blog

Shayna Marks says, “he Internet is a vast maze of content, products and entertainment—you name it, and it has a home online.

Now that just about every business entity has at least one place where their business “resides” online, the challenges of getting found by your target audience are needle in haystack-like stats.

Enter search engine marketing, and more specifically: paid search. According to IAB, Internet marketers spent $42.8 billion on digital advertising in 2014, of which paid search accounted for 50 percent, or $24.6 billion.

And understandably so—ninety-three percent of online experiences begin with a search engine. In order to get the most out of your paid search tactics, A/B testing is an essential tactic”.

An Inside Look at the Importance of A/B Testing in Paid Search

Business.com