‘How to Put Together the Perfect Press Page’ – HubSpot
Carly Stec says, “Let’s say that you just wrapped up a super successful campaign for one of your clients.
You’re thrilled, your client is thrilled, but when it starts to pick up a bit of media attention, it becomes very clear that you’re unprepared.
Industry influencers looking to report on the success of your campaign are having a hard time getting a hold of you, and when they do, you find that you’re fumbling around trying to piece together the assets they need to finalize their stories.
The truth is, this is an entirely preventable mess.
Having a clean, informative press page is invaluable because it aims to simplify the process of discovery by making it easy for outside sources to publicly recognize your client’s brand“.
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