‘How to Leverage Google+ and Pinterest Search’ – ‘Entrepreneur’ Blog
Brian Honigman says, “Social media has been called many things over its short but storied history, but one thing it has almost never been called is “slow.” There’s a common, implicit understanding that the results social media marketing delivers are primarily immediate.
The social success stories we constantly hear about are the ones that happen overnight. This conception of social media is prevalent for two reasons.
First of all, many social media home runs actually do occur very quickly, and secondly (and more importantly) this narrative is much more appealing.
It implicitly tells us that we too have the chance to benefit from one of these viral hits. Who doesn’t want to wake up to ten million YouTube views and dozens of calls from reporters?“.
Comments are closed.
