‘Leveraging Panda to Get Out of Product Feed Jail’ – MOZ Blog
Michael Cottam says, “This is a story about Panda, customer service, and differentiating your store from others selling the same products.
Many e-commerce websites get the descriptions, specifications, and imagery for products they sell from feeds or databases provided by the manufacturers. The manufacturers might like this, as they control how their product is described and shown. However, it does their retailers no good when they are trying to rank for searches for those products and they’ve got the exact same content as every other retailer. If the content in the feed is thin, then you’ll have pages with…well….thin content. And if there’s a lot of content for the products, then you’ll have giant blocks of content that Panda might spot as being the same as they’ve seen on many other sites. To throw salt on the wound, if the content is really crappy, badly written, or downright wrong, then the retailers’ sites will look low-quality to Panda and users as well”.
Comments are closed.
