Greg Sterling says, “Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement and based on statistics captured from across the company’s client base.

The report states that nearly half of all email opens are happening on smartphones. Another 17 percent are happening on tablets and the remaining 34 percent are happening on PCs. Of all email opens, Movable Ink says that just over 59 percent are happening on iOS devices. Frankly that’s amazing given Android marketshare dominance”.

Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices

Marketing Land

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