‘Twitter Buys CardSpring To Help You Shop In Tweets’ – ‘ReadWrite’
Selena Larson says, “Twitter wants to make it as easy to buy as it is to tweet. On Tuesday, the company announced the acquisition of CardSpring, a payments startup that makes it easy for developers to add payment services to apps and products.
The social media company has tried to capitalize on e-commerce with tweet-to-buy initiatives that have yet to gain visible steam.
The acquisition of CardSpring will add experts to Twitter’s staff who have particular experience helping developers add payments features.
“The CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users,” Twitter’s head of commerce, Nathan Hubbard, wrote in a blog post“.
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