Christine Le says, “I’m pretty sure by now you’ve heard all about the wonders of content marketing.  Maybe you’ve approached your CMO about testing the waters?  Back up your reasons for switching focus from traditional marketing to inbound marketing strategies with this compilation of compelling stats of content marketing success.

First, let’s lay the foundation: What is content (aka inbound) marketing?

Inbound marketing strives to convert website visitors to customers through tactics that align content with customer interests, nurture these leads along conversion paths into customers, and delighting these customers so they become outspoken promoters of the company.  If you want to read more about the basics of inbound marketing, check out this article.

Otherwise, here are the following impressive stats that will convince any reluctant boss that inbound marketing is definitely worth the time, money, and effort”.

Business2Community.com

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