‘Website localisation: three examples of best practice’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Website localisation: three examples of best practice”.
Patrick Eve says, “Increased globalisation has presented brands with huge opportunities to expand into new markets and the internet has drastically lowered the barriers to entry.
This has resulted in increased global competition. So brands need to ensure that their multi-language websites are properly localised in order to succeed internationally.
I regularly advise clients on the best approaches to website localisation in various different regions around the world, and perhaps because of this, I can’t help but analyse the websites that I come across to see how well they are localised for their target markets“.
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