MarketingSherpa has released a case study titled “Cause Marketing: Multichannel marketing for medical center raffle grows email list 89%”.

Allison Banko says, “The beauty of communication is that there isn’t just one universal way to pump out your message. From the written word to sounds from a speaker to images on a video, there’s an entire gamut to tap into. In marketing, maxing out the various mediums can be extremely beneficial.

Read on to learn how Tucson Medical Center utilized nearly every medium under the sun to market the first year of a unique fundraising campaign, reeling in 62,000 unique visitors to its website and growing its email list by 89%”.

Cause Marketing: Multichannel marketing for medical center raffle grows email list 89%

MarketingSherpa

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