‘4 Simple Newsjacking Formulas for Content Teams of Any Size’ – HubSpot
The latest article on HubSpot blog is titled “4 Simple Newsjacking Formulas for Content Teams of Any Size”.
Ginny Soskey says, “Newsjacking — really great newsjacking — isn’t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry — a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. But what if you had a formula that made it a little easier? “.
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