The latest article on ‘Website Magazine’ is titled “Universal Analytics for Merchants”.

Allison Howen says, “Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with businesses, which can make it difficult for merchants to keep track of consumers’ sales cycles. But a new set of features, which Google has dubbed Universal Analytics, aims to remedy this problem.

Learn more about how to use Universal Analytics to better track your e-commerce business’s ROI here“.

Universal Analytics for Merchants

Website Magazine

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