The latest ‘Econsultancy’ blog post is titled “App marketing: competitor and target audience analysis”.

Clair O’Neill says, “With so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought. There are a huge number of apps out there. The market leaders, Apple and Android, have nearly 800,000 in their individual app stores”.

App marketing: competitor and target audience analysis

‘Econsultancy’ Blog

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