Shelley Owens is a business journalist and public speaker. Her specialty is business stories, particularly stories of value to small businesses. In the course of her long career, she has had many opportunities to speak and write for major audiences.

Now, in her new product, she is turning her attention to online marketing for local businesses.

She has written QR Code Mastery, a guide for consultants to offline businesses, showing them how to position themselves as the local expert on the topic of mobile marketing.

Of course, there’s more to mobile marketing than QR codes, but they are a growing trend. For example, Owens reports that Paypal is starting to experiment with making QR codes a part of its buyer interface. Savvy consultants are carving out a niche for themselves helping local businesses do QR codes right and, as a result these consultants get the jump on their competitors.

By getting familiar with QR codes at this early stage, you can be poised to take advantage of their growing use in eCommerce, and more generally, in eBusiness. Growing your expertise now is the key to ongoing business for years to come.

In QR Code Mastery, Owens has created fresh, helpful content that you probably haven’t seen before, especially in such an orderly arrangement.

In fact, there are over 100 creative ways, many taken for real life examples, you and your clients can use QR codes to market products and build a business.

In addition, there are links to a number of professional online services, some of them free, that will help you create and use QR codes.

You can get all the facts here: QR Code Mastery

Sharing is caring