‘How to Engage Your Audience On Social Media’ – ‘Business 2 Community’ Article

Poeabby Masoud says, “We have all heard that the key to a successful social media strategy is the level of consumer engagement. What we do not hear as commonly is how to exactly engage our audiences. As a marketer or business owner working to maximize your social media presence, the first question to ask yourself is, ‘Have I captured the right audience for me?’. Some of you might still be within the building phase, so you might not have had the opportunity to capture the right audience yet, and that’s just fine, but it is crucial to not taking your social media in the wrong direction. Once you have built a solid audience there are a number of ways to attract people further and engage your current demographic”.