The latest ‘Econsultancy’ blog post is titled “Conversion rates from tablets are four times higher than smartphones: stats”.

David Moth says, “Throughout 2012 we’ve seen numerous studies that highlight the massive difference between shopping behaviours on tablet and smartphones.

The usability of each device should make this obvious, yet they were often – and occasionally still are – lumped together in the mobile category when comparing sales and traffic stats to desktop computers.

This is despite the fact that data published by Adobe in May shows that one tablet generates as many website visits as four smartphones.

By the end of Q1 2012 smartphones accounted for 6.1% of site visits compared to 4.3% on tablet”.

Conversion rates from tablets are four times higher than smartphones: stats

‘Econsultancy’ Blog

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