MarketingSherpa has released a case study titled “Branding: Online-focused rebranding increases website traffic 20%, Facebook fans 1,000%, YouTube subscribers 70%”.

David Kirkpatrick says, “Rebranding the corporate look, logo and messaging can help meet the challenges of a changing marketplace.

Read on to learn how a well-established technology company, Israel-based Magic Software, spent a year and half working with key stakeholders, both internally and externally, to execute a dramatic rebranding that resulted in 20% more website visits, a 1,000% lift in Facebook fans, and a 70% lift in YouTube subscribers”.

Branding: Online-focused rebranding increases website traffic 20%, Facebook fans 1,000%, YouTube subscribers 70%

MarketingSherpa

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