The latest ‘Econsultancy’ blog post is titled “Mobile accounts for 28% of paid search clicks so far this Christmas”.

David Moth says, “Smartphones and tablets have accounted for more than a quarter (28%) of the clicks on retail paid search ads so far this Christmas, according to data from Kenshoo.

The Kenshoo 2012 UK Online Retail Christmas Shopping Report – Early Edition, indicates that the share of clicks from personal computers is down to 72%, with tablets comprising 15% of all clicks and mobile phones accounting for 13%.

The data also shows that tablets drive the highest average order value at £85.55, followed by smartphone (£77.80) and desktop (£75.93)”.

Mobile accounts for 28% of paid search clicks so far this Christmas

‘Econsultancy’ Blog

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