‘Email Marketing: Deliverability Trends and Benchmarks’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Email Marketing: Deliverability Trends and Benchmarks”.

The MarketingProfs’ team says, “Legitimate marketing messages account for an alarming 70% of “this is spam” complaints in consumers’ inboxes, underscoring just how important it is for marketers to keep email lists up to date and make use of email marketing best-practices, according to a report by Return Path.

Consumers use “this is spam” to report anything they don’t want to receive, even if they initially opted in to receive it (and even if there is an “unsubscribe” link available), Return Path notes”.

Email Marketing: Deliverability Trends and Benchmarks

MarketingProfs