MarketingSherpa has released a case study titled “E-commerce: Adding trustmark boosts sales conversion 14%”.

David Kirkpatrick says, “Not every website test has to be complicated to offer impressive results. Sometimes, testing a single element can greatly impact sales, particularly if that element reduces visitor anxiety on an e-commerce website.

With many consumer marketers in their busy season, this week we’re sharing a simpler case study than usual: a 30-day test ModernCoinMart ran on its e-commerce website in which the only change was adding a trustmark. Read on to learn how the test was executed and led to a 14% increase in transactions”.

E-commerce: Adding trustmark boosts sales conversion 14%

MarketingSherpa

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