The latest article on ‘The Forrester Blog’ is titled “Google buying social (Facebook) campaign vendor Wildfire continues consolidation of social platform vendors”.

Zachary Reiss-Davis says, “A few minutes ago, Wildfire Interactive was purchased by Google for a reported $250 million.  Of course, this is a lot of money, and great exit for Wildfire investors, but what does it mean for social marketers, especially B2B social marketers?  It is part of an ongoing trend of consolidation as many of smaller vendors have been bought by major companies in the industry such as Salesforce.com, Oracle, and now Google.  Just looking at vendors I examined (with Kim Celestre) in our October 2011 Market Overview of Social Media Platforms for B2B Marketing (subscription required) many of them are no longer independent companies, and we expect this consolidation to only accelerate”.

Google buying social (Facebook) campaign vendor Wildfire continues consolidation of social platform vendors

The Forrester Blog

Sharing is caring