‘Do question headlines work?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Do question headlines work?”.

Paul Cheney says, “This one worked well enough to make you read on …

Of course, you’re a sample size of one. That doesn’t make for a particularly convincing argument. And as I was working on the slides for today’s Web clinic – “Quick Win Clinic (Part 1): The 5 easiest changes to make to your landing pages right now” – I noticed that several of the experiments we are using to illustrate the “5 easiest changes,” include question headlines …

And all of them were examples of what NOT to do”.

Do question headlines work?

MarketingExperiments Blog