ELOQUA has released a report entitled “B2B Social Media Marketing Benchmarks”.

team says, “Could the difference between good and great performance lie with social media?  This benchmark report from the Aberdeen Group examines the pressures and challenges social media presents for B2B marketing and the path taken by top performing companies to achieve success.  Additionally, it provides recommendations to achieve best-in-class performance.

Learn how best-in-class companies:

  • Acquire 230% more marketing sourced leads from social media than other organizations;
  • Improve their “social buzz” (positive mentions) by 186% year-over-year;
  • Integrate social media strategies into existing marketing channels, processes and systems”.

ELOQUA’s ‘B2B Social Media Marketing Benchmarks’ Report

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