‘Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again”.

Daniel Burstein says, “The purpose of a subject line is to get an open. However, the purpose of a subject line is notonly to get an open. In our recentsubject line contest, there were some curious submissions that made me think this blog post was necessary:

• Mom told me to wear clean underwear in case I was in an accident. I wish she had told me about this too …
• A priest, a rabbi and a MECLABS LPO expert walk into a bar in Denver …
• RE: The video showed a bald man. Why?”.

Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again

MarketingExperiments Blog