Content promotion is the beacon that guides your creation to its audience, illuminating its value amidst the noise of the internet, ensuring it doesn’t go unnoticed. It transforms mere information into engagement, fostering connections and driving meaningful interactions with your audience.

HubSpot contributor Kayla Irhig has published an article featuring four useful steps to promote your content as a creator.

She says, “Content promotion is simply the process of reminding people about your content, products, or services. But what does that look like in real life?

I’ll walk you through this process using my own brand as an example.

Create Valuable Content

Yes, this is technically not a step in content promotion, but it needs to be said: no amount of marketing will make users care about poor content.

The (sort of) exception to this is a lifestyle brand. Large audiences have been amassed by many creators on TikTok and YouTube for simply sharing their daily lives. It’s a different type of value: entertainment.”

How to Promote Your Content as a Creator

HubSpot
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