Adweek’s ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ webinar is available on-demand to watch. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes. You’ll find out: Which mobile consumption trends are most compelling for agencies and brands Why app install campaigns are still so popular, and why marketers need to move beyond the download How brands and agencies are responding to signal loss.” Top... [...]

This is a reminder for an Adweek webinar to be hosted on December 2022.  Adweek is hosting a webinar ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ on Tuesday, December 6, 2022, at 1.00 pm EST. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes. You’ll find out: Which mobile consumption trends are most compelling for agencies and brands Why app install campaigns are still so popular, and why marketers... [...]

Recent disruptions in mobile app technology have changed how money is moving across mobile media. For example, Meta is no longer the single dominant force in social, as TikTok eclipses Facebook and Instagram. Adweek is hosting a webinar ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ on Tuesday, December 6, 2022, at 1.00 pm EST. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes. You’ll find out: Which... [...]