There’s a recent marketing concept called bridge marketing. The idea is that you build a bridge leading the customer from their current problem situation to the product that can solve the problem they face.It’s a bit of educational activity, You are “priming the pump” so that the customer understands why they need a solution and what a solution should look like, so that when you show them the product you recommend, they see that it is the solution they have been looking for.Today, there’s a new tool being released by Devin Zander and Stefan van der Vlag, called Social Lead Chief 2.0.... (Read More ...)