Strategies to balance marketing automation and personalization

Marketing automation helps you to reduce your efforts in promotions of your products and services and put the whole process on autopilot. Here, if you are able to take care of the marketing personalization efforts, you can make the process of marketing automation rewarding. Entrepreneur magazine contributor Albizu Garcia has shared an article on balancing marketing automation and personalization. Garcia says, “Here are ways marketers can successfully balance automation and personalization. Offer Timely, Valuable Content Email campaigns are an effective, low-cost way to leverage automation... [...]