Copywriting is one of the most important aspects of marketing. An effective copy helps you to persuade your target audience to take an action. WordStream has published an article featuring 21 copywriting mistakes to avoid for better marketing results. The WordStream team says, “Below you’ll find a list of copywriting mistakes that are often all too easy or tempting to make.  Some are minor while others can really impact your marketing results. 1. Not understanding the copy’s target The most obvious yet often ignored mistake some writers still make: They craft content in a way that makes... [...]