B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company’s sales efforts. HubSpot contributor Olivia Deng has published an article featuring top 10 B2B e-commerce trends for 2023. She says, “To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. In this post, we highlight the top 10 for 2023: 1. Mobile Optimization Will Be Vital The target audience for online retailers are using... [...]