Four Steps to Running A/B Tests on Low-Traffic Sites

A/B testing helps you to compare two versions of a web page, email, or other marketing asset with just one varying element. It enables you to identify better performing web assets. It is difficult to perform A/B testing for low traffic websites. To help you tackle an issue, Portent contributor Tim Mehta has shared a four-step process that can be used to perform A/B tests on low-traffic sites. Mehta says, “In this article, we discuss different tactics on how you can run A/B tests on your site and reach statistical significance without waiting for hundreds of days. We’ll... [...]