Smart Company is hosting a webinar ‘What’s in your Marketing Toolkit?’ on Tuesday, November 17 at 2:00 pm AEST. The Smart Company team says, “We’ll be diving into how these three business owners perfected their marketing strategy, how they adapted to the events of 2020, and what their number one tips for business owners looking to finesse their marketing blueprint would be. You’ll hear from: Fiona Killackey, business, brand and marketing consultant at My Daily Business Coach; Michelle Akhidenor, CEO and founder of specialist podcast production agency The Peers Project; and... [...]

eMarketer is hosting a webinar ‘Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War’ on Tuesday, November 10 at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of product, general manager, Amperity DataGrid at Amperity. They will discuss what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape. Join this webinar... [...]

Personalization is the key to moving closer to your prospects and customers. It allows you to persuade them to take the desired action. Econsultancy contributor Shana Pilewski has shared three useful strategies to improve your company’s personalization across all the marketing channels. Pilewski says, “In today’s hybrid digital/brick-and-mortar landscape, touchpoints can exist across multiple channels and channels can provide multiple touchpoints. Effectively engaging customers in this climate requires brands to perfect each interaction. Here’s a look at three strategies for doing... [...]

Social media platforms have gained great importance when it comes to marketing and promotions. With the availability of chatbots, social media marketing has become more efficient. Adweek is hosting a webinar ‘Drive Trust on Social Media With AI: Build a More Human Connection’ on Thursday, August 27, 2020 at 1.pm EDT. The Adweek team says, “Never before have social media and human connection been more important. But never before has trust been more eroded. What to do? Advanced data science and AI can be applied to social media strategies to weed through thousands of people, analyze tone... [...]

Social media platforms have gained great importance when it comes to marketing and promotions. With the availability of chatbots, social media marketing has become more efficient. Adweek is hosting a webinar ‘Drive Trust on Social Media With AI: Build a More Human Connection’ on Thursday, August 27, 2020 at 1.pm EDT. The Adweek team says, “Never before have social media and human connection been more important. But never before has trust been more eroded. What to do? Advanced data science and AI can be applied to social media strategies to weed through thousands of people, analyze tone... [...]

OneTrust is hosting a webinar ‘A Marketers Guide: Trust, Consent, and Personalization in the Modern Privacy Era’ on Wednesday, August 12, 2020. The OneTrust team says, “A privacy-first, customer-centric strategy is integral to building trust with your audience. With so many privacy laws and regulations to navigate – plus other changes in the ecosystem – marketers need to re-evaluate how they engage with their audience. In this session, we’ll cover what to know about legislation like the GDPR and CCPA, where to add transparency to customer touchpoints, and how to build trust... [...]

Personalization in marketing helps you to reach out your target audience and persuade them to take an action. With right personalization strategy, you can enhance your marketing performance. Content Marketing Institute contributor Ann Gynn has shared a four-step guide to help you create a simple personalization strategy for your marketing. Gynn says, “Vishal Khanna, vice president of marketing and communications at HealthPrize Technologies, says the go or no-go decision for personalizing content should boil down to a single question: Is personalization integral to achieving success? If it... [...]

OneTrust is hosting a webinar ‘A Marketers Guide: Trust, Consent and Personalization in the Modern Privacy Era’ on Wednesday August 12, 2020. The OneTrust team says, “A privacy-fist, customer-centric strategy is integral to building trust with your audience. With so many privacy laws and regulations to navigate – plus other changes in the ecosystem – marketers need to re-evaluate how they engage with their audience. In this session, we’ll cover what to know about legislation like the GDPR and CCPA, where to add transparency to customer touchpoints, and how to build trust with... [...]

The situations like COVID-19 pandemic change the way people behave. In such economic downturn, you need to change the way you are advertising to promote your products and services. Search Engine Journal is hosting a webinar ‘How Agencies & Advertisers Can Make the Most of Paid Media Right Now’ on Wednesday, June 17, 2020 at 2.00 pm ET. The SEJ team says, “Join our next sponsored webinar as Dan Dillon, VP of Marketing at Reveal Mobile, provides practical and actionable guidance for advertising to audiences who are most likely to convert. In this presentation, you will learn: Three... [...]

By personalizing your marketing approach, you can move closer to your audience and persuade them to take an action. Understanding of human psychology can give an ability to do this. Target Marketing is hosting a webinar ‘The Psychology of Personalization: How to drive revenue growth and customer loyalty at scale’ on Wednesday, June 17, 2020 at 2.00 pm ET. The TM says, “Join this webcast to take away key insights on: Understanding the psychological factors that make personalization so sticky Why behavioral science insights can help marketers figure out the emotional, social, and environmental... [...]