Four-Step Guide to Creating a Personalization Strategy
Personalization in marketing helps you to reach out your target audience and persuade them to take an action. With right personalization strategy, you can enhance your marketing performance.
Content Marketing Institute contributor Ann Gynn has shared a four-step guide to help you create a simple personalization strategy for your marketing.
Gynn says, “Vishal Khanna, vice president of marketing and communications at HealthPrize Technologies, says the go or no-go decision for personalizing content should boil down to a single question: Is personalization integral to achieving success?
If it is, detail the goal for each piece of content, nurture campaign, etc. What does your brand want to achieve by personalizing it?
Allison Wert, senior marketing strategist at SmartBug Media, says brands must make personalization about providing value to the audience, not showing off how well they can “stalk” their prospects.
Or, as content strategist and marketing consultant Liz Willits explains, “It’s personalizing with purpose. Use personalization to help your audience and deliver content that solves their problems”.
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