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ROI Sales Machine: Powerful deal-closing tool for consultants #ad
Offline clients know from experience that people trying to sell marketing services to them aren’t always trustworthy, so when you approach them they tend to be suspicious and self-protective. To break through these barriers, you need to show them how much value you will provide for them: the return on their investment. If you show them they make... [Read more]
‘Mobile Search Advertising Just Got Way Easier: AdWords Enhanced Campaigns’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Mobile Search Advertising Just Got Way Easier: AdWords Enhanced Campaigns”. Larry Kim says, “Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new “Enhanced Campaigns” will be available... [Read more]
‘Facebook Breaks The Web: Error With Widgets Causes Sites To Disappear’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Facebook Breaks The Web: Error With Widgets Causes Sites To Disappear”. Danny Sullivan says, “Tried to reach one of your favorite web sites recently only to get a mysterious Facebook error showing up? It looks like Facebook widgets are to blame. We just had this happen... [Read more]
‘How We Got 10K Facebook Fans and How You Can Too!’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “How We Got 10K Facebook Fans and How You Can Too!”. Shannon Willoby says, “Scott’s Marketplace hasn’t launched yet (although we’re officially unveiling our website in spring of this year!), but we already have over 10,000 followers on Facebook. Not to toot our own social... [Read more]
FB Graph Search: Your source for all the leads you’ll ever need #ad
Facebook just announced the ability to search their “graph”, the member data they have with all its attribute and relationship information. So, for example, you can search for all female employees of company X who live in Dallas. This give you powerful precise targeting capability for your marketing. This capability is so new that there’s... [Read more]
‘How to Get Your Boss to Care About Content Marketing’ – ‘SEOmoz’ Blog
The latest ‘SEOmoz’ blog post is titled “How to Get Your Boss to Care About Content Marketing”. Adria Saracino says, “If you want your boss to care about content marketing, you need to know how to pitch it right. Whether you’re selling content marketing to the C-Suite, your manager, a client, or even trying to convince yourself, here... [Read more]
‘Valentine’s Day Opportunities for Affiliates’ by Shawn Collins
Shawn Collins’ latest blog post is titled “Valentine’s Day Opportunities for Affiliates”. Collins Says, “Rakuten LinkShare has shared online shopping data on consumer Valentine’s Day purchasing behaviors that can help affiliates develop more targeted and strategic campaigns. A recent study by Forrester Consulting, in conjunction with Rakuten... [Read more]
‘LinkedIn Stock Jumps 10% After Q4 Revenue Tops $300 Million’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “LinkedIn Stock Jumps 10% After Q4 Revenue Tops $300 Million”. Seth Fiegerman says, “LinkedIn proved once again why it is Wall Street’s favorite social media stock. The company reported revenue of $304 million for the December quarter, a whopping 81% increase from the same quarter the... [Read more]
“Daily Deal Azon”: Countdown Timer for Amazon affiliate ads #ad
Scarcity sells. Marketers have known that for centuries. Besides the hundreds of thousands of Amazon products that are freely available, Amazon also has scarcity. It runs daily deals (up to 1000 active at one time) that offer a bargain price for a limited time. Amazon affiliates who publicize these daily deals correctly can reap a reward of additional... [Read more]
‘7 Marketing Lessons (and an Infographic) for Next Year’s Super Bowl Advertisers (and You)’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “7 Marketing Lessons (and an Infographic) for Next Year’s Super Bowl Advertisers (and You)”. Jeffrey K. Rohrs says, “With Super Bowl XLVII now in the books, we all know what time it is. It’s time to start thinking about the 2014 Super Bowl, when my Cleveland Browns will rise like... [Read more]
‘Google Launches AdWords Enhanced Campaigns To Reach More Mobile Users’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Google Launches AdWords Enhanced Campaigns To Reach More Mobile Users”. Barry Schwartz says, “Google announced a new way for advertisers to create campaigns within their AdWords network. Google is calling this AdWords Enhanced Campaigns. The goal is to make it easier... [Read more]
‘Forrester’s Top 15 Emerging Technologies To Watch: Now To 2018’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Forrester’s Top 15 Emerging Technologies To Watch: Now To 2018”. Brian Hopkins says, “The pace of technology-fueled business innovation is accelerating, and enterprise architects can take a leading role by helping their firms identify opportunities for shrewd investment. In our... [Read more]
