Email marketing is a direct and personalized way to communicate with customers. It’s a type of direct digital marketing that involves sending promotional or informational content.

AWeber contributor Sean Tinney has published an article featuring 14 easy to implement email marketing best practices to improve results.

Sean says, “No matter what your business is or what industry you’re in, some tried-and-true best email marketing best practices can only help guide you to success.

1 – Create emails that are easy to scan and read

Your subscriber’s inboxes are busy. To cut through the clutter and immediately catch and maintain your reader’s attention, your emails will need to be easy to read and scannable.

A scannable email allows your busy subscribers to get the important information they need much faster. So instead of opening an email, seeing an overwhelming block of text and sending your email to the trash folder, they’ll read and click.

There are a few tactics you can use to make your emails more scannable, like using descriptive and/or interesting headlines to quickly summarize your point. Or, catch your subscriber’s attention by writing short paragraphs and sentences. To further increase readability, you should use images and whitespace appropriately to separate chunks of text.”

14 Easy to implement email marketing best practices to improve results

AWeber

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