Is click-through rate a valuable SEO metric? [Answered]
CTR (click-through rate) is the number of clicks that your ad receives divided by the number of times your ad is shown.
Search Engine Land contributor Tadeusz Szewczyk has published an article answering the question ‘Is click-through rate a valuable SEO metric?’.
He says, “Some SEO experts argue that Google can’t rely on links anymore as they are “gamed” easily. What else would be a useful metric they thought?
Well, given all the websites using Google Analytics and Search Console, Google has a wealth of user experience data. Some even point out that Google Chrome also collects such information.
For example, they can see whether visitors came, puked and ran away after clicking your website (thanks to bounce rate as measured by Google Analytics). They could also see who clicked through in the first place.
So these SEO experts concluded that such metrics might be a perfect ranking signal to use for Google along backlinks. Yet, there’s no reliable way to find out.
Then, some resorted to “correlation studies.”
They tried to look at the top-ranking content, analyze it and then, based on that analysis, reverse-engineer the algorithmic ranking signals.”
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