Blogging is a great way to create a new audience for your business and stay connected with them. It enables you to establish your business as an authority.

Copyblogger’s Sonia Simone has published a new article highlighting seven steps to write a good blog post.

She says, “Here are the steps I follow. You can use this simple process to learn how to write a good blog post — as many blog posts as you need, actually, without tears or frustration.

Instead of thinking like a magician pulling a rabbit out of a hat, think like a gardener.

1. Generate smart topic ideas

Start lots of seedlings …

Any time you sit down to write without a solid idea of what you’ll be writing about, you’re setting yourself up for frustration and wasted time.

You’ll be better off going for a short walk and bringing a pencil and an index card. On your walk, write down any idea that occurs to you for a piece of content. (Not necessarily the one you’re writing.)

Productive writers know they have to catch as many of their ideas as they can — both the good ones and the silly ones.”

How to Write a Good Blog Post: 7 Practical Steps for Modern Bloggers

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