How to Repurpose Your Old Content
Repurposing your old content means reusing it with certain modifications and updates. For example, you can make your old content more relevant by inserting ongoing event information.
Jeff Bullas has suggested five ways to help you repurpose your old content.
Bullas says, “Making the most out of your content isn’t just about customer loyalty, but it’s about your views and what you put forth as well. One rule of thumb to keep in mind is to always add, enhance, and enrich the old content.
1. Create something new from the old
Popular blog posts are popular because they contain social triggers. Have you heard of a TV spinoff show? Such as the hit teen vampire show The Vampire Diaries and its spinoff The Originals and the recent Legacies.
If you haven’t heard of these shows that’s alright because we’ll bet money there are other spinoffs you have heard of. One really easy way to repurpose ideas and written content is to look for creative ways to present new information and elaborate on that”.