Five Tips for Using A Pop-Up Facebook Group
Pop-up Facebook groups are created for a limited time. These group provide your audience an opportunity to learn more about you, your company, and the products and services you are offering.
Social Media Examiner’s Jill Stanton has shared a five tips for creating and using pop-up Facebook groups.
Stanton says, “You can’t just launch a pop-up Facebook group without putting some careful thought into it, however. You need a plan to attract members to join your group, a compelling agenda, and strategies in place for closing a sale.
#1: Choose the Time Frame for Your Pop-Up Facebook Group
The time frame for a pop-up Facebook group is different for everyone. Some marketers have found the most success with pop-ups shorter than 14 days. With that relatively short duration, people are more likely to stay engaged and the excitement and momentum can remain strong. Plus, it doesn’t feel like too much of a commitment. (Remember, people are busy and social media can be distracting.)
Other marketers have found success with 30- or even 60-day pop-up Facebook groups. It just depends on the audience, agenda, and topic you’re discussing”.
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