Link building is one of the most essential tasks to improve your marketing performance. With quality links you can improve chances of increasing your organic web traffic.

In the link creation process, you should always stay away from the idea of buying links.

Business 2 Community contributor Jeffrey Mirro has shared four reasons why you should not buy links.

Mirro says, “I could give you the short-hand reply easily enough. I could tell you that buying links is bad and end this post right now. However, that would defeat the purpose. As your friendly, neighborhood SEO specialist, I need to explain why you should never buy links, and why you should stop immediately if you have already started the process.

1) The Google Laws Do Not Allow It

I am not kidding here, so pay attention. Google will punish you if they even suspect that you are doing it by de-indexing your page or simply dropping you in the rankings. I know you want to get traffic to your site, but you need to do it through hard work and quality, original content. Whenever money, or free products are given out in exchange for a link, Google guidelines have been violated”.

Should You Be Buying Links for SEO in 2020?

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