Content Marketing Institute is hosting a webinar on ‘Marketing in the Era of GDPR – Moving Trust Upstream with Content Marketing’ on Tuesday, October 30 at 11.00 am EDT.

The CMI team says, “This webcast will explore the new role of “emotion and data” and will provide best practices for how to survive and thrive in a post-GDPR marketing environment.

Key Learning Objectives:

  • How has the EU’s GDPR grown into a Global Data Processing Revolution and transformed the marketing landscape and general business environment?
  • How does “emotional data” play a role in what we do with digital content, physical events, and our marketing strategies?
  • Why does “marketing for permission” to access data become the foremost task for marketers?
  • How do content marketing and customer journey management help move trust upstream and provide access to personal data in the early stages of the engagement?”.

Marketing in the Era of GDPR – Moving Trust Upstream with Content Marketing

Content Marketing Institute

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