The latest article on ‘MarketingProfs’ is titled “Is Your Content Marketing a Failure? These Five Metrics Can Tell You”.

Alesia Krush says, “If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale.

So, what metrics can marketers track to make sure their content strategy is headed in the right direction?

1. Traffic: Down the Black Hole

Launching a content marketing campaign is a little bit like setting up a sales funnel: Your task is to capture as many people with your content as you can, and to make sure they make it to the end of the funnel“.

Is Your Content Marketing a Failure? These Five Metrics Can Tell You

MarketingProfs

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