Summary

JupiterResearch has released a new research report: “Travel and Online Advertising: Tactics and Trends Among Travel Industry Advertisers”.

Details

“Travel marketers are highly engaged in online advertising, but many are missing opportunities by not aligning metrics with objectives and by using simplistic optimization tactics”, according to JupiterResearch.

JupiterResearch Report – Key Questions

Key questions the “Travel and Online Advertising” report answers include:

– ‘What are travel marketers’ online advertising objectives?

– What optimization techniques are travel marketers using, and how do they compare with those deployed in other industries?

– Which online advertising tactics are travel marketers likely to experiment with in 2007?’.

Report Price: $750.00

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JupiterResearch Report: Travel and Online Advertising

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe.

 

 

 

 

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