The latest Aweber Blog post is titled “Real Estate Email Tips, Pt. 1 – Don’t Do This!”. [Blog]

The latest Aweber Blog post RSS feed is reprinted here.

Real Estate Email Tips, Pt. 1 – Don’t Do This!

In the highly competitive Real Estate market, agents bend over backward to earn business and close sales, and to differentiate themselves from the rest. They’re some of the most aggressive and industrious salespeople out there.

A lot of them are adding permission-based email to their marketing mix (which naturally we think is great ), but they aren’t sure how to use it to build their business. Maybe this is the situation you find yourself in.

While they recognize the need to build and follow up with a list of subscribers, agents can easily fall into the trap of taking the “easy way out” when it comes to how they implement email marketing. Namely, they use email solely to send out listings and solicitations for business.

That approach is probably better than nothing, but it’s not going to knock anyone’s socks off.

Let’s take a look at why not.

Read the complete post…

Aweber Blog

Located in Newtown, PA AWeber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. Customers access our website 24/7 to manage and send their newsletters to recipients who have specifically opted in on their website to receive that information. AWeber’s founder, Tom Kulzer, believes very strongly in ethical opt-in email marketing and has developed strong policies and procedures to prevent abuse.

 

 

 

 

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