Google is picky about what backlinks it favors. Get too many of the wrong kind, and your site drops in the search results and may never be seen again. What’s the wrong kind? Things like: • Buying links or Link Exchanging • Using Automated Programs or Services to create links directly to your site • Text advertisements that pass Page Rank • Low-quality directory or bookmark site links • Forum comments for backlinking • A large number of links that were created at the same time • A large number with the same anchor text In short, anything that looks like spam. Your backlinks... [...]